THIS IS THE MODIG GROUP
Modig, a Norwegian word for "brave" or "courageous", is the cornerstone of our approach. We believe in taking calculated risks, advocating for our clients with unwavering determination, and navigating the ever-evolving landscape of PR with fearless creativity.
Knowledge & Experience Matter
Our team boasts a proven track record in the fields of PR, crisis communication, and change management. We possess a keen understanding of intricate communication dynamics and stakeholder relationships, allowing us to craft targeted strategies that achieve real results.
Atlanta Roots, National Reach
While we call Atlanta's north metro area home, The Modig Group's reach extends nationwide. We've partnered with a diverse range of companies, organizations, and media outlets across the US, leveraging our local expertise with a national perspective.
A Hint of Our Story
The wolf in our logo isn't just any wolf – it's a nod to Lobo, one of our beloved huskies. His spirit of loyalty, strength, and unwavering pack mentality embodies the core values we bring to each client relationship.
Keith Bowermaster, APR, CCMP
Founder and President
Founder and president Keith Bowermaster is a seasoned executive who specializes in strategic communications and change management. For over thirty years, he has excelled at developing effective communication strategies, managing crises, and influencing diverse audiences.
He has led strategic marketing communications and crisis management, helping companies tell their stories to the right audiences. His expertise spans proactive and reactive media relations, writing, and account management.
Prior to launching The Modig Group, Keith held executive roles within corporations and agencies, providing strategic counsel for internal, external, and crisis communications.
With a master’s in liberal studies, a bachelor's in public relations, and accreditations in Public Relations and Change Management, Keith offers a blend of theoretical knowledge and practical expertise. He is committed to driving superior communication outcomes and fostering positive stakeholder relationships.
As an adjunct professor, Keith shares his knowledge with future professionals, highlighting his dedication to nurturing the next generation of communication leaders. He believes in the power of narrative, strategic planning, and adaptable leadership in today’s fast-paced world.