Blog

Shifting Gears: How PR Pros Can Master Change Management

Change is the only constant and for public relations professionals, navigating that constant is a core competency. But we’re not just talking about reacting to a crisis

Brave and Loud: How Small PR Agencies & Independent Practitioners Can Deliver Big Results

While larger public relations agencies offer certain advantages, smaller independent firms like The Modig Group can provide a more personalized, flexible, and cost-effective approach. Smaller agencies often

Naming Rights: Are companies putting their names in the wrong places?

“GA 400 and I-285 Interchange to be branded Modig Interchange” For those LinkedIn users who live in or are familiar with Atlanta, this headline would certainly be