Brave and Loud: How Small PR Agencies & Independent Practitioners Can Deliver Big Results

While larger public relations agencies offer certain advantages, smaller independent firms like The Modig Group can provide a more personalized, flexible, and cost-effective approach. Smaller agencies often possess more profound industry expertise and can tailor their services to meet the specific needs of businesses of all sizes.

Plus, while they may have a small shop, their years of experience – which allowed them to strike out on their own in the first place – provide clients with the same level of expertise as larger firms, just at a much lower rate.

Here are (just) five key advantages to working with a smaller PR agency or independent practitioner:

• Personalized, Senior-Level Attention: Smaller agencies like Modig Group understand the importance of individualized attention. They provide a dedicated point of contact and a focused approach, ensuring that every account is a priority and overseen by the senior team. This makes the clients feel valued and important, knowing their needs are the top priority.
• Flexibility: Small agencies can quickly adapt to changing circumstances and seize emerging opportunities. This flexibility offers clients reassurance and confidence in their ability to respond effectively to client needs without the delays of several layers of review and approvals.
• Deep Industry Expertise: Many smaller agencies specialize in specific industries, providing clients with in-depth knowledge and insights. This deep industry expertise gives clients a sense of security and trust in the firm’s ability to understand and navigate their industry.
• Cost-Effectiveness: Smaller agencies have lower overhead costs, allowing them to offer competitive rates and more affordable services. For example, hourly rates at small firms are significantly less (in this writer’s experience, one-fourth less) than those at larger firms for the same level of expertise.
• Access to a Network of Professionals: The perception that small agencies and independent practitioners can’t compete with the resources of large firms is no longer valid in today’s gig economy. Small agencies can leverage their networks to access additional resources, such as graphic designers, social media experts, and media buyers, who are hungry and eager to please clients in anticipation of additional or continued work.

The Growth of Independent Practitioners

The pandemic hit us all like a ton of bricks, but it also had some unexpected silver linings. One of them is the rise of independent practitioners, including public relations and communications professionals.

With offices closed and teams scattered to the winds, many experienced PR pros decided to ditch the corporate grind and strike out on their own. And let me tell you, it’s been a game-changer. Solopreneurs bring their expertise to the table without traditional agencies’ overhead costs or bureaucratic red tape.

While larger PR agencies may offer certain advantages, smaller, independent firms can provide a valuable alternative. Their personalized attention, deep industry expertise, and cost-effective solutions can be instrumental in achieving your communication and public relations objectives.

By carefully considering your specific needs and choosing a firm that aligns with your values and goals, you can find a partner that will help you effectively navigate the complex landscape of public relations and achieve lasting success.